Categorie: FIM EUROPE

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New agreement between Twin Air and Maxim for Enduro European Championship

New agreement between Twin Air and Maxim for the promotion of the Enduro European Championship.

Twin Air, a leading manufacturer of air-filters, supports Maxim in promoting the Enduro European Championship for 2022. In the year of its 50th anniversary, the Dutch company sponsors the continental enduro championship. Twin Air has been making the best air-filters on the market since 1972; this particular product has the task of preventing the entry of external agents into the vehicle engine, safeguarding its operation.

The intuition of creating a reusable filter decreed the success of the company; in fact, it is possible to wash it and use it multiple times, only after sprinkling it again with the specific oil. The expansion of the product range has introduced accessories on the market to guarantee greater protection of the most delicate parts of motorcycles; Products such as protective covers for filters, to guarantee greater protection from sand, dust and mud, and special sleeves to prevent accidental entry of external material into the radiators and tank, have enriched the brand’s offer. The high quality of the products offered has made Twin Air the undisputed leader in their production.

Thanks to the continuous search for innovative materials and cutting-edge technologies, which Twin Air has been carrying out for 50 years, it has consolidated itself in the market. In fact, there are numerous brands that rely on the professionalism of the company for the care and protection of its vehicles.

For 2022 Twin Air has agreed with Maxim its presence in the Enduro European Championship 2022, as sponsor of the championship. Only one goal binds Maxim and Twin Air: giving visibility to an event of international importance. The Dutch company is ready to take charge of the promotion of the championship by associating its image with that of the continental enduro championship. During the course of some rounds of the championship it will be possible to view and touch the products thanks to the presence of the brand within the commercial area of the paddock.

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Borilli Racing is the new Title Sponsor of the 2022 Enduro European Championship

The collaboration between Maxim, a company that from this year will play the role of promoter of the Enduro European Championship, and Borilli Racing, a well-known Brazilian manufacturer of off-road tires, continues; After the profitable cooperation, which took place last year, Borilli Racing confirms its partnership with Monica and Tony Mori, this year within the 2022 Enduro European Championship. The name of the championship is going to be Borilli Racing Enduro European Championship.

Renato Borilli, CEO of Borilli Racing, thank to the success of last season with Maxim in the Italian championships decided to extend the working relationship even to the current year, the bond that for years has linked Italy with the Borilli family remains stable; in fact, Antonio Borilli, left Padua (Padova) to seek his fortune in Brazil and the great-grandson, Renato Borilli “came back” to Italy to show the results of his hard work. This year the collaboration moves internationally but it still remains connected to an Italian reality such as Maxim.

Borilli has been creating tires of the highest level for years, perfect for accompanying drivers along routes of all levels, giving both the professional and the amateur a tire suitable for all weather and terrain conditions, thanks to the wide range of products created by them. The research and continuous development in the production of tires allows the Brazilian company to create a perfect product for every type of competition thanks to a constant passion and love for the discipline that gives to the items in the range unique characteristics difficult to find elsewhere.

On March 19th, in the town of Pietramontecorvino (FO, Italy), the Borilli branded championship will open the curtain under the direction of Maxim who for the first time will direct the work of one of the most important championships by the discipline of clawed wheels that since the 60s has been dealing with creating high-level competitions that can be a springboard for drivers in the world of international Enduro.

Borilli Racing will be present at their side not only metaphorically but also physically; Borilli is going to be present at the inaugural race in Italy with a race service available to Borilli riders and for all those who want to deepen their knowledge of the quality of the Brazilian company’s tires. In the next three rounds it’s going to be a dedicated area inside the paddock in which you can see all the Borilli’s product and learn more about them.

RENATO BORILLI – CEO Borilli Group –

“I’m so glad to be the main sponsor for the 2022 season of the Enduro European Championship. After the positive experience last year with Maxim, with whom Borilli was title sponsor of the Italian Enduro Championships, I chose to support this new project that sees them debut in the European championship as a promoter in an important way. As I have shown in recent years by sponsoring the highest national championships and the enduro world championships, I firmly believe in the importance of being part of the competitions especially for a technical product like ours. It’s an excellent opportunity not only in terms of visibility but also in terms of study and product development. Today, thanks to the constant research and brand awareness work carried out in recent years, we are a leader in the Brazilian market and increasingly present in the European market where the Borilli brand has already become a reference product for off-road enthusiasts and synonymous with quality and high performance.”

MONICA e TONY MORI – Maxim srl –

“We are really excited that an important and international brand like Borilli Racing wants to support us in our new project. The Enduro European Championship is a very important stage given the large market of professional drivers, amateurs and enthusiasts that it can reach. We want to sincerely thank Renato Borilli for believing in us once again and for giving confidence to our work.”

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Maxim new promoter of the EEC for seasons 22-23-24

FIM Europe and Maxim are pleased to announce the new agreement for the promotion of the Enduro European Championship for the seasons 2022-2023-2024.

The company led by Tony and Monica Mori, based in Falzè di Piave (Treviso-Italy), will enhance and develop the championship starting from this new season with four rounds: the opening stage in Italy (Pietramontecorvino) on 19-20 March, round two in Hungary (Tamasi) on 2-3 April, round three on 13-14 August in Finland (Sipoo) and the final stage in Germany on 28-29-30 October.

Maxim is a company founded in 2010 to support Axiver in the management of the Enduro Italian Championship, whose promoter was Tony Mori for 22 seasons, from 2000 to 2021. In these two decades the Italian Championship has grown considerably, becoming in recent years a reference point for riders, teams, bike manufacturers and fans. In fact, many riders of the EnduroGP regularly took part to the Italian rounds.

Year after year, Maxim has introduced several news, both in terms of structures and materials, and in communication too, increasing investments in the website and social media.
Maxim is ready to bring its national experience to the European field, preparing the young enduro riders for the step to the World Championship. That’s the path embarked by many talents and World Champions as Brad Freeman, Steve Holcombe and Andrea Verona.
Already in the past Maxim has been promoter of the Enduro European Championship and Snowmobiling for almost a decade.

Martin De Graaff, FIM Europe President
“A few weeks ago, we have signed the contract at the FIM Europe office in Fiumicino with Maxim, the new promoter of the European Championship Enduro. Tony Mori showed us the plans for the coming and next seasons. This contract for the first three years is important for the growth and improvement. On the 2022 calendar there are four events in different regions of Europe: we expect a very positive influence for riders and organizers, to make use the ideas of this very experienced promoter”.

Tony Mori, Maxim
“We are very enthusiastic about this new adventure. We are ready to bring our experience in the European Championship after 22 years of great satisfaction with the promotion of the Enduro Italian Championship. Thank you to FIM Europe for trusting us: we are already working to define all the facilities and services available to each organizer and riders. We have many projects for the growth of the championship, which we believe is an important step for the growth of the next world champions”.

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2022 Enduro European Championship Provisional Calendar

The FIM Europe, together with the Enduro & Rally Commission, is delighted to share the 2022 Enduro European Championship provisional calendar.

The season will be divided in two parts. The first one in springtime with the first round in Italy and the second one in Hungary. The second half of the year will see the third race in Finland in mid-August and the last and fourth round in Germany in late October.

Please visit the FIM Europe website to stay updated.

The FIM Europe and the Enduro & Rally Commission look forward to a fantastic new season of the Enduro European Championship in 2022.

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