Roberto Aloi is the International Sales Manager of TM Racing.
The announcement was made on Tuesday 1 September by the Italian motorcycle manufacturer, which presented its new sales manager with an unequivocal message: “There is something new in TM Racing: the International Sales Manager”.
The decision, which represents a turning point in TM’s commercial department and confirms the continued growth of the company, is just the latest initiative carried out with the aim of moving more and more towards a phase of renewal and progress.
«We have started a review in all sectors for two years: the purchase of cutting-edge equipment, better structures to increase production capacity, hiring of engineers from the racing world, as well as new projects. The introduction of an International Sales Manager is therefore our latest investment in this direction» Gastone Serafini, TM Racing’s CEO, says.
The Italian company based in Pesaro, a few kilometers from the Misano Adriatico racetrack, aims to set up a commercial strategy appropriate to the current market in order to ensure that TM Racing is recognized among the top brands of the off-road motorcycle sector and not only that and can optimize and further spread its presence internationally.
To this end, it relied on Roberto Aloi, an appreciated professional in motorcycle sales for over twenty years, who worked in prestigious companies in the sector.
«I started my career as after sales area manager for Suzuki Italy, I consolidated my experiences working as sales manager of the Andreani Group for 17 years, and then I was sales manager of Termignoni for almost three years» the neo International Sales Manager of TM Racing explains. «With TM we have set a long-term goal that is very stimulating for me, as we want to renew the commercial approach based on market demands, expanding the vision of the company and engaging with new operations in fields unexplored until today, even if always related to the world of motorized two-wheels».
Together with the revised market planning with renewed marketing strategies, TM Racing intends to focus further on quality and cutting-edge technology, which has always been the flagship of its motorcycles, starting from the racing sector which has been the soul of the company for over 40 years.
Quality, exclusivity and craftsmanship are the prerogatives that TM Racing wants to make known internationally with particular attention to the young public, so to have a mature customer loyal to the brand in the future.
Among the first projects awaiting Roberto Aloi there is in fact the launch in the US market of a new TM Racing mini cross motorcycle with 112 2-stroke engine.