Less than a month before the scheduled start of the FIM EnduroGP World Championship under unique circumstances due to Covid-19, ABC Communication welcomes a new title sponsor: Borilli Racing!
Founded in Brazil in 1983, Borilli Racing is the market leader in the field of all terrain tyres in Brazil as well as one of the most influential in Latin America. In 2020, the brand’s plan to head to Europe has come to fruition and they set up a base in Italy. Borilli Racing makes a point of producing tyres that reflect the values and ideas of the family business.
Now, Borilli Racing and ABC Communication have signed a one-year contract which allows the Brazilian tyre brand to become the title partner and exclusive tyre sponsor of EnduroGP, therefore the series will be known as the Borilli FIM EnduroGP World Championship.
Renato BORILLI – President of the Borilli Group: “Just as we did in Brazil, the commitment and focus on the supply of high performance tyres has led us to invest in Europe. This is our second home and I can’t say how happy I am to partner the EnduroGP World Championship. We are confident that the Borilli brand will grow and be developed by the most knowledgeable group of professionals and riders in the world. There is a lot to do and we are ready to offer the best to cooperate with the development of the sport.
Our range of Enduro tyres have been developed over the past few years by riders like Alex SALVINI and we are sure that we can deliver the best performance on the market. Being the title sponsor of EnduroGP is the perfect opportunity to prove our quality and present our products in Europe and the rest of the world.”
Bastien BLANCHARD – Promoter: “We are very proud to form this partnership with Borilli Racing and welcome them to the EnduroGP family, especially as the title sponsor of the series. I would like to thank the FIM President, Mr. Jorge VIEGAS, who also made this connection between the two parties possible. Borilli is a rising tyre brand and they could quickly turn a lot of heads with their performance. This partnership is win-win for both parties and I am convinced that a great collaboration will take place!”