As we are getting close to the opening of the season, ABC Communication is still working hard on the improvement of the discipline. Signing a partnership with Champions Lubes goes in that direction.
Champions Lubes is one of the biggest lubricants in the world. The brand proposes a large choice of lubes for motorbikes, cars, trucks but also boats or agricultural vehicles.
Bastien BLANCHARD (ABC Communication) and Alexandre GEHRING have signed a contract that will link Champion Lubes and the Maxxis FIM Superenduro World Championship for the next 3 years.
Frédéric Decroix, Global Marketing Director: “Over the last years, Champion has experienced a significant growth all over the world in both Passenger Car and Heavy Duty segments. Including Motorcycle in our strategic development pillars is a logical next step to support our further expansion. Motorcycle opens a whole new territory for additional business and is an excellent platform to strengthen our brand. We took our expertise of developing highest quality lubricants and together with industry experts and end-users, we developed a complete new product range that meets their demand. Launching our program with impact is key and therefore a strong partnership is of major importance. We are proud to be the Official Lubricant Partner of the SuperEnduro and the EnduroGP FIM World Championships, as these exciting extreme events are the perfect example of what Champion stands for.”
Alexandre Gehring, Global Motorcycle Marketing Manager: “Champion and motorcycles go together perfectly, it really is the perfect brand for the sector. Champion is dedicated to releasing the full potential, for the rider and the bike. Our brand is about passion, power, emotion – going to the edge and beyond. That certainly speaks to me as a rider, and for the riders we have worked with to get this new range into action. The motorcycle sector is an emotional sector, where you build a brand with a passionate community – that’s what Champion is all about. Becoming the Official Lubricant Partner of the SuperEnduro and the EnduroGP FIM World Championships is the great representation of this and a perfect match with the brand. We are very excited about this partnership and to be part of this community.”
One day before the 1st day of round 1 of the 2019, ABC Communication is pleased to welcome such a great element of the world of lubricant. It is a real asset for such a young and growing discipline. No doubt that this partnership will bring a lot of value to the SuperEnduro.